The Cloud
Circular
Recycled
Recyclable
Bluesign
Description
Wrap yourself in a warm, fluffy cloud. This highly versatile insulation garment can be transformed from a jacket into a blanket, pillow or reinforcement for your sleeping bag.
The idea of The Cloud had been present in the minds of the Houdini design team for a long time: A jacket that could be transformed into other garments. When it was finally launched, the success was instant. The light, warm and highly versatile garment is used both for everyday warmth and shelter on mountaineering expeditions. No matter the adventure - The Cloud provides that extra level of warmth when needed.
The Cloud is made in a durable recycled polyester fabric and filled with 80g Primaloft® Silver Eco. The high collar with a packable hood offers protection from cold winds, while the 3/4 sleeve length and a relaxed fit works comfortably over your regular winter coat or sweater. It compresses really well to fit in everyday backpacks and dries quickly. Recycled, recyclable, PFAS-free and BlueSign®-certified, it also pushes the development in terms of minimizing environmental impact.
If you are looking for a next level insulation garment to keep you on every adventure, this is a perfect choice. When the garment eventually wears out, please bring it back to Houdini for recycling.
- 80 g Primaloft® Silver Eco
- Compressible and quick drying
- PFAS-free
- Relaxed fit
- 3/4 sleeve length
- Button solutions for different areas of use
- Hood inside collar
- Made primarily from recycled fibers
- Fully recyclable
- Bluesign®-certified
- Weight 618 g
Materials and technology
Main Fabric & Lining: Switch Woven™
Polyester plain weave with dull face. Water repellant, highly wind resistant, lightweight and stowable.
- Origin: Taiwan
- 100% recycled polyester
- Recyclable
- Bluesign® certified
- Weight: 73g/sqm
- Microfiber
- Cired backside
- Highly wind resistant
- DWR finish - PFAS-Free
Padding: PrimaLoft® Silver Insulation Eco
A highly water repellant, durable and quick drying alternative to down. Exceptional warmth-to-weight ratio.
- Origin: Italy
- 70% recycled polyester, 30% polyester
- Weight: 80 g/sqm, 40 g/sqm
- Recyclable
- Excellent warmth to weight-ratio
- Soft and compressible
- Highly water resistant
- DWR finish – PFAS-free
Care instructions
Synthetic materials
When washing clothes made of synthetic fabrics, the use of a washing bag becomes even more important: It prevents microplastics from entering into rivers and oceans.
- Air clothes instead of washing to save water, energy and to make the garments last longer.
- Use a washing bag to protect your garments and to prevent fibers from leaking. When cleaning the bag and filter in the machine, make sure to wipe it clean and throw the lint in your trash can. Never rinse it in water since we don’t want the fibers to end up in lakes or oceans.
- Machine wash, max 40 °C/104 °F.
- Use mild environmentally certified detergents and make sure to use the right dose.
- Avoid fabric softener. Besides being harmful for our environment, they have a negative impact on the garment performance, mainly moisture transportation and breathability.
- Tumble dry on low heat.
- Iron on low heat.
Sustainability
Bluesign®
The Bluesign® Label means that the production is vetted by a third party to eliminate any harmful chemicals or substances right from the beginning of the production process. This benefits both people, animals and our entire planet.
Circular
This product is fully circular, meaning that it's made either from recycled and recyclable or renewable and biodegradable fibers. Most products in today's society are made in a linear lifecycle, where earth's resources are extracted, used and then discarded. This is not working in the long run and comes at a great environmental impact. Instead, we want to close the loop and reuse the material we already have. But we need your help. When your Houdini garments are completely worn out, please return them to us through the recycling units we have in all our own stores and at many retailers.
Recycled
At least 50% of the fibers in this garment come from recycled sources, either recycled clothes or other sources like PET bottles. We mainly use recycled polyester, which has many benefits. It reduces both CO2 emissions and water use compared to virgin polyester. How much depends on the type of recycling. One of our suppliers show 32% less CO2 emissions and 94% less water use for mechanically recycled polyester. In addition to the impact in production, the major shift is using "waste" as raw material instead of crude oil.
Recyclable
The fabric in this garment is fully recyclable. Instead of becoming waste, the raw material can be used for new products. Our goal is that by 2030, we will take no raw material to our products from the earth's crust. Circular products, made from reycled and recyclable materials are a real game changer, but we need your help for the system to work. When your Houdini garments are completely worn out, please return them to us. We have recycle units in all of our own stores and at many retailers.
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